In almost all networking events, I had seen 99% of people trying to sell their things... And nobody wants to take others' stuff.
DID YOU SEE IT'S A DEADLOCK!!... the biggest reason for one's failure to build long term relationships with other highly valued professionals and businesses at these events.
Only 1% who know the secret gets maximum out of such programs. I will tell you the magic formula which works like a charm to attract 100% of opportunities with low efforts.
Just reverse what you were doing...
DO NOT SELL ANYTHING, GET SOLD!
There are Very loud reasons why it works...
Before that, let me tell you what is the outcome of a networking event... it is TO GET CONTACTS FOR YOUR NEXT MEETING AND A POSSIBLE LEADS OR A NEW BUSINESS.
Why GETTING SOLD works here :
- Since they can sell you, they fix the second meeting with you.
- While selling the product they are ready to answer any kind of question you ask... So you can ask all meaningful questions to consolidate and identify if this business a good lead and have the potential to trickle down to your sales funnel. This also provides an opportunity to find gaps in their offering where you can fill in and help them become better (Yes you can sell, not now.. Little later).
- In this process, you could List down all possible ways to collaborate with them.
- If any of their product adds value to your business go ahead and make a purchase. You can buy anything less expensive as well. IT BUILDS IMMENSE TRUST.
- By this time all doors are open as connection happened, a relationship built, a trust established... And the most important thing YOU KNOW THEIR PAIN POINTS. Now it's your turn to give them a compelling offer or collaboration opportunity with so much value that they can't reject.
CONGRATULATIONS!! NOW YOU GOT A SOLID LONG TERM CLIENT... And Mastered the art of Networking.
